What is crowdsourcing?

Crowdsourcing (Eng. Crowdsourcing, crowd – “crowd” and sourcing – “use of resources”) – attracting a wide range of people to solve various problems of innovative production activities to use their creative abilities, knowledge and experience as a subcontracting work on a voluntary basis with application of information and communication technologies.

If crowdfunding is a combination of financial efforts of different people, then crowdsourcing is a combination of any other resources that are needed to achieve the goal.

So, using crowdsourcing, you give yourself the opportunity:

  1. Attract a lot of people from all over the world to your project. The number of employees of any company is always limited, and with the help of crowdsourcing you can attract a huge number of talented people around the world to perform the right task;
  2. monitor the progress of the task. Crowdsourcing allows you to optimally distribute the load and, if necessary, resort to the use of auxiliary resources;
  3. to find and attract rare outstanding specialists. It often happens that crowdsourcing involves those specialists who, under other conditions, simply would not have the opportunity to participate in a specific task for various reasons. For example, a person works in the economic sphere, but in fact his vocation is design. He is able to brilliantly perform tasks related to the development of design, but for one reason or another he did not find a permanent job in this area. So he is needed by the company that attracts talented designers (albeit not entirely professional) to carry out the task;
  4. Get many options for performing one task and choose the best. While if this work was performed by a staff member of your company, you would receive only one implementation option (at best, several, but not thousands);
  5. get options for the task in a clearly defined period of time. Most often, crowdsourcing involves the solution of goals in a certain time frame. This allows you to not delay the task for an indefinite period.

Crowdsourcing can be divided into areas where it is used, and by the types of tasks that it performs. The areas in which crowdsourcing is used are business, politics, and the social and public sphere.

  1. Business crowdsourcing. This is perhaps the most common type of crowdsourcing, since it is in the business sector that most often arise tasks, when choosing solutions it is best to rely not on the only option, but on their many, and choose the best one. Examples of crowdsourcing in business: developing a slogan for an advertising campaign, developing a cover design for a music album, etc.
  2. Social and public crowdsourcing. This type of crowdsourcing is based on solving any problems associated with socially significant issues and the social life of people. Projects related to the search for missing people, the construction of a kindergarten or other facility together or various charity projects – all this is social crowdsourcing.
  3. Political crowdsourcing. This category includes projects related to the clarification of opinions about certain actions of the state. Usually this type of crowdsourcing is carried out in the voting mode.

Tasks that can be done through crowdsourcing:

  1. Content or product creation.
  2. Search for the optimal solution in any issue.
  3. Search for missing people.
  4. Collection and processing of information.
  5. Clarification of opinions.