One of the elements that interest us in SEO positioning of web pages is knowing what people are looking for on the Internet . Searches tell us what interests people most; what are your needs and your doubts Sometimes the answer to your question is a product; others simply advice. A company that wants to sell online has to anticipate these doubts and try to solve them to gain the public’s trust.
Depending on the searches, we will prepare our SEO strategy . How can we know what people are looking for on the Internet? What tools can we use to prepare our strategy? Google offers us several free options that should be very useful for your project.
The first of all is Google Trends . This tells us what the Internet search trends are. If we write the keywords in which we are interested, we will obtain different data:
- The interest of users in that keyword over time. We can know if the keyword is up or down using a graph.
- The geographical interest of that keyword . Perhaps a word is very sought after, but the bulk of the users who search for it are found in South America and not Spain. You are interested in having many searches on the site you are going to sell.
- Related searches Ideal for knowing related keywords that are growing, just in case the word you searched for is not the most searched. It gives you keyword suggestions that you can use.
Google Keyword Planner
The Keyword Planner (formerly called Google Keyword Tool ) can be found in the Google Adwords tool. It will let us know how many monthly searches by geographic location each keyword or group of keywords has.
Although it is a search estimate , it is still the fundamental tool for multiple decisions such as choosing a domain name or searching topics for blog categories.
This tool is the most used in results measurement and web analytics . Once we have launched our website or blog, it is convenient to register for free in Google Analytics to know the statistics of visits. We can search in “Acquisition”, then in “Keywords” and “Organic” the keywords with which the public comes to our page.
If we go to the “Acquisition” section and then click on “Search engine optimization and queries” , we can configure the information in Google Webmaster Tools. We will see what are the keywords that have led to our website, the number of impressions, the clicks that have been made, our average position in the Google results and the CTR ( Click Through Rate ) or the click through rate we have had .
Google’s search engine
Finally we have Google’s own search engine . When we write a few words in the search box, some suggestions always arise based on what people usually look for online. This is ideal when choosing the contents of a blog , as it offers us a quick snapshot of what the public is looking for and to maximize our analysis.